14-day free trial on paid plans. No per-order fees, no overages.
Merino Wool BeanieLive demo · sample reviews
4.4
★★★★★★★★★★12 reviews
2.9 KBwidget, gzipped, loaded only when shoppers scroll to it
0 KBof JavaScript for stars on collection pages
∞reviews on every plan, including Free
$0overage fees, ever
How the stars work
Your theme draws the stars. Not our script.
Most review apps inject JavaScript on every page to paint stars. Rateful writes each product’s rating into Shopify’s own rating fields, and your theme renders them like any other product detail.
A shopper reviews a productFrom your product page or the email we send after delivery.
Rateful updates the ratingAverage and count go into Shopify’s standard reviews.rating fields.
Your theme shows the starsOn product and collection pages, served by Shopify’s CDN. If our servers go down, your stars stay up.
Collect on autopilot
Reviews arrive while you ship.
After an order is fulfilled, Rateful emails the customer one tap per product. Reviews from those emails get a Verified buyer badge. Your admin shows when the last email went out, so a stalled inbox never goes unnoticed.
Choose the delay after fulfillment
Auto-publish good reviews, hold the rest for you
Reply publicly under any review
Customers add up to 5 photos and a video, stored in your Shopify Files
One-click opt-out in every email
From: Northwind Knits · via Rateful
How was your order from Northwind Knits?
Hi Maya, thanks for your order. Tap a star to rate each item.
Merino Wool Beanie★★★★★
Write a review
Switch in one upload
Keep every review you already earned.
ExportDownload the CSV from Judge.me, Loox, Yotpo or Stamped.
UploadDrop it into Rateful. Products match by ID or handle.
DoneOriginal dates and replies stay. Importing twice never duplicates.
Pricing
Flat prices. Unlimited reviews on every plan.
You only pay for how many review request emails we send. Billed through Shopify, cancel anytime.
Free
$0/forever
Unlimited reviews with photos and videos
500 review request emails / month
Reminder email, auto-publish by rating, emails in 5 languages
Star ratings on product and collection pages, no JavaScript
Store rating badge, reviews carousel, photo and video gallery and an all-reviews page
Questions and answers on product pages
Google rich results (SEO)
Import from Judge.me, Loox and Yotpo
Reply to reviews; customers get an email when you do
Reviews are never hidden or deleted when you change plans
No per-order pricing and no overage charges
Billing stops the moment you uninstall
Compare
An honest comparison.
Competitor plans from their Shopify App Store listings, October 2026. Where they’re ahead, we say so.
Rateful
Judge.me
Loox
Free plan
Unlimited reviews, 500 emails/mo
Unlimited reviews and emails
Up to 500 orders
Paid plans
$9.99 · $14.99 flat
$15 flat
$49.99 for 300 orders · $299.99 unlimited
Overage fees
Never
No
$50 per extra 300 orders
Photo reviews
Every plan, stored in your Shopify Files
Every plan
Paid plans
Video reviews
Every plan, up to 2 minutes
Every plan
Paid plans
Import from other apps
Yes, CSV, keeps dates and replies
Yes
Yes
Widget types
Reviews, star rating, store badge, carousel, photo and video gallery, all-reviews page, on every plan
Badge and carousels free; 16 types on the paid plan
17+
Product Q&A
Every plan
Paid plan
Not listed
AI replies and summaries
Not yet
Paid plan
Paid plans
Integrations
Shopify Flow
130+, paid plan
API and webhooks, paid plans
Why we built Rateful
Review apps kept adding features and weight until the widget cost more PageSpeed points than the reviews earned back. We wanted the opposite: the essentials done well, stars that load with the page, and a price that doesn’t grow with your orders.
FAQ
Questions merchants ask.
Is the free plan really unlimited?
Yes. Every plan collects and shows unlimited reviews. Plans differ only in how many review request emails we send for you each month, plus a small “Powered by Rateful” link on Free.
Which themes does it work with?
Any Online Store 2.0 theme, including Dawn and the free Shopify themes. You add the reviews block in the theme editor; no code edits.
Can I bring my reviews from Judge.me, Loox or Yotpo?
Yes. Export the CSV from your current app and upload it. We keep the original dates and your replies, match products by ID or handle, and skip duplicates if you import twice.
What happens to my reviews if I change plans?
Nothing. No plan hides, holds or deletes reviews. If you run out of emails for the month, requests pause until the next month; reviews keep coming in from your product pages.
What happens if I uninstall?
Billing stops right away. Your star ratings live in Shopify’s standard rating fields, which belong to your store. Shopify asks us to delete the rest of your data 48 hours after uninstalling, and we do.
Who reads the review request emails?
Your customers, sent from our mail servers with your store name and your contact email as the reply-to address, so replies go to you. Every email has a one-click opt-out.
Start collecting reviews today.
Free forever for unlimited reviews. Set up in about five minutes.